HIP HOPERTIZEMENTS!!!!

So.....

We know that Hip Hop is one of the most commercially used genre's of music PERIOD!!!! Whether you love it or hate it, you hope that at the bare minimum it's done tastefully. It also doesn't hurt when you have some personal connection to something, or someone who is apart of it. That being said I wanted to bring your attention to two of the most Hip Hop using brands out there; Nike and Sprite. They've both recently released their new line of advertisements geared towards the urban community.

Nike took the Kobe and Lebron puppets and added a Christmas theme to it, with KRS-One Claus and Blitzen Fiasco!!! If you didn't get it, KRS-One is rapping as St. Nick, and Blitzen the reindeer, AKA Lupe Fiasco is calling out Santa, Lebron and Kobe! I think the thing that impressed me the most is the fact that the lyrics were not sugar coated! This 3 part series of commercials are by far the closest you can get to having a genuine feeling of a vintage battle. I also appreciate the fact that the concept creators bridged the gap between the old and new school of Hip Hop by casting the teacher KRS-One and Lupe.

Sprite, who for as long as I can remember has had their hands in urban advertising is using Spoken Word to boaster their new campaign for the annual NBA Slam Dunk Contest. Shout out to Kessed (Urban Word) and Marcus, both repping NYC. Checkout the videos below.

-Soon